Friday, October 21, 2005

Sharp Showcases Latest LCD Technology at ADEAC

WHO: Sharp Microelectronics of the Americas, Camas, Wash., a Sharp
Corporation company. Sharp is a worldwide leader in Liquid Crystal
Display ( LCD ) technology.

WHAT: At the Americas Display Engineering and Applications Conference
(ADEAC), Sharp will highlight its broad line of Liquid Crystal Display
panels incorporating the latest advances in LCD technology. The
company will also announce its newest TFT- LCD displays for mobile A/V
products and industrial applications.

To demonstrate its strong commitment to providing industry-leading LCD
solutions for a range of applications, Sharp will exhibit an array of
small, medium and large display modules for mobile/handheld,
automotive and industrial/medical markets in its booth, No. 21.

As the market for handheld media-rich devices grows, design engineers
must meet needs for video and photographic-quality still images and
text by incorporating displays that feature a wide range of colors,
high brightness and low power consumption. Ranging from 2.0 to 8.4
inches, and in landscape and portrait orientations, Sharp's LCD
modules are ideally suited for next-generation mobile devices such as
handheld gaming, portable media players and portable DVD players.
These modules also offer outstanding on-screen performance for PDAs,
GPS devices, instrumentation and portable medical equipment.

Sharp's handheld panels on exhibit at ADEAC will include the 2.2 inch,
3.5 inch, 3.7 inch and 4.3 inch modules as well as a 2 inch cell phone
display.

LCDs for Industrial Applications

Sharp's displays for the industrial market range in size from 2.0 to
28.0 inches and offer design engineers at-a-glance viewability,
meaning better contrast and a wider viewing cone. With optimal
contrast ratio in strong-light conditions, product longevity, broad
operating temperatures, durability, and high resistance to shock and
vibration, as well as a low total cost of ownership, the modules
provide reliable solutions to industrial design challenges.

Among the applications for these modules are process control and
programmable logic control systems for factory automation, human
machine interfaces such as ATMs, outdoor kiosks used for mass-transit
and public information, security/surveillance, and factory automation.
They are also ideal for medical systems applications such as patient
monitoring.

Sharp's 6.4 inch, 7.0 inch, 12.1 inch, and 15.0 inch LCD displays for
industrial applications will be demonstrated at its ADEAC booth.
Breakthrough LCD Technology on Display.

Also on display in Sharp's booth will be proprietary LCD technologies
including:

-- Advanced-TFT (AD-TFT) Technology, which combines reflective HR-TFT
LCD technology with backlit Transmissive LCD technology to offer
bright, high-contrast images in almost all ambient lighting
conditions.

-- Super Mobile LCDs combine Sharp's proprietary Advanced Super
View and Advanced-TFT LCD technologies to enable devices with
excellent visibility in any lighting situation, while offering
a wide viewing angle, high contrast ratio, and superior color
reproduction.

-- CG-Silicon is a next-generation LCD technology developed
jointly by Sharp and Semiconductor Energy Laboratory Co., Ltd.
(head office: Atsugi, Kanagawa Prefecture, Japan; president
Shunpei Yamazaki). CG-Silicon mounts a screen and its
peripheral circuits on the same substrate, which will result
in high-density, multifunctional, and energy efficient mobile
devices.

Sharp experts will make the following presentations at ADEAC:
-- "TFT LCD Technology for Industrial Applications," by Noel C.
Giamello, Sharp Field Application Engineering Director , Sharp
Microelectronics of the Americas, Tuesday, October 25, 3:40 - 5:20 pm,
Holladay Room.

-- "Making Dreams a Reality for the Large Area LCD Market," by
Thomas A. Spears, Senior Product Marketing Manager, Sharp
Microelectronics of the Americas, Thursday, October 27, 10:30 am -
12:10 pm, Multnomah Room.

In addition, Sharp, along with a consortium of Oregon LCD technology
specialists, is sponsoring the ADEAC conference special event on
Wednesday, October 26, 2005, 7:00-10:00 pm at the Oregon Museum of
Science and Industry (OMSI), one of the nation's top 10 science
museums. OMSI is located at 1945 SE Water Avenue, Portland, Ore.

www.mediaworkstation.com

No comments: