Wednesday, May 16, 2007

Press Release

Press Release to Blog Publishers

Business Card 2.0 Launched
New digital business card directory helps people be discoverable online

Release date: May 16, 2007
Minneapolis, MN (Blog Press Release) -- We're introducing Lyro – the business card 2.0. The business card has been an essential element of making connections for more than 400 years, but it's about to get a contemporary facelift. A small technology company from the Midwest has created a product that allows people to freely promote themselves on the internet by creating, passing, and collecting internet-searchable digital business cards. Located at Lyro.com, the site has grown to over 100,000 digital business cards.

An estimated 66 million professionals in the United States and more than 130 million professionals worldwide use business cards. However, even in today's fast paced digital world, there have been no clear ways to make the business card internet friendly. Lyro has set out to change that.

Lyro serves everyone from the solo entrepreneur to the engineer, doctor, lawyer, plumber, sales person, and web developer. "The one common denominator of Lyro is our endless desire to get other people to find out more about you and connect with you one-on-one," said founder Lief Larson. "As part of our commitment to our users, we are continuously pushing ourselves to find ways to cut through the digital noise and attract attention on your behalf."

"With Lyro, I've been able to get basic information about me out on the Web faster and easier than ever before. People can find me and make direct contact with me without the hassle of going through layers of their network or relying on information from second and third hand sources. Yet, my email address can remain as secure as I choose to make it," said Lyro user Chris Toal, an executive at Amplfon USA, makers of Miracle-Ear®.

One of the truly novel features of Lyro is control. The internet is saturated with publicly available data on just about everybody, but little if any of this information is manageable at the individual level. Lyro acts as a trusted resource for information that was created and published by the user.

Larson said the Lyro website is intended to be more than just a marketing tool. He also envisions it as a means to bring accessibility and personalization to business on the web. "Business is not about products and services but rather is about people; some time ago doing business on the web become very impersonal. Lyro helps you to find real people, and that's what it's all about."

The website can be found at http://www.lyro.com or http://www.businesscard2.com.

About Lyro
Using technology, innovation, and user-driven features, it is the mission of Lyro to empower our customers through the formation and marketing of their personal-level professional brand, resulting in improved visibility and broader opportunities." Lyro is Simple. Searchable. Professional. When you visit www.Lyro.com, you are able to search and find individual contact information including: name, job title, company, address, phone & FAX numbers, URL. Many include a photo as well.

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Editors Note: You are part of a select group of blog owner/publishers invited to take an look at the new design of Lyro. We see your blog as a major delivery vehicle for news and information and hope you'll have a willingness to cover our launch (good or bad).

About lyro

Lyro provides the world's first open, fully searchable online business card. Lyro's mission is to collect, organize, and facilitate the use of a digital business profile for everyone who has need for a business card, and make this information freely searchable and accessible across the Internet.

click to demo

Thanks so much for helping us launch this important new web-based business tool. Go to http://www.lyro.com for info.

If you no longer wish to receive information from Lyro, please reply to this message with "No More Email" in the subject line or simply click on the following link: No More Email
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