Free Guide Offers Year-end Marketing Strategies for Business Owners

Free year-end marketing strategies booklet offers proven techniques
and money-saving tips to promote a company's products and services.

As business owners enter the final weeks of the year, the fourth
quarter is an ideal time to market and promote their companies.

Tracey Picon Communications has published Year-end Marketing
Strategies for Business Owners, a free booklet which provides proven
techniques designed to help business owners boost their profits, build
their reputation and promote their businesses to ensure they stay top
of mind among customers without spending a fortune. A copy of the
guide is available at no cost by calling 866-898-7168 or e-mailing
info@traceypicon.com.

According to Tracey Picon Communications (TPC), a firm specializing in
public relations and marketing for small-to-mid size businesses, smart
business owners committed to a strong finish to the year should
consider applying these strategies:

Leverage business and social opportunities during the holiday season.
The holidays present excellent opportunities to network with existing
and potential clients, vendors, trade association members and other
business owners. Industry functions, receptions and community events
are ideal occasions to catch up with business associates.

Discover what s going on among different industries and at various
companies and who the movers and shakers are. Who knows? You may even
meet people who can direct valuable leads your way or make potential
client introductions.

Consider planning your own holiday event. Invite current customers,
potential clients, colleagues and employees. It can be a highly
effective way to announce new products or services you may be offering
in 2006 or just wish everyone a Happy New Year . The good cheer
generated by the event can enhance your company s image and build
professional relationships.

Reward customer and employee loyalty. In the spirit of Thanksgiving,
it s important to thank your clients for their business, and your
employees for their dedication and service. In a competitive
marketplace, where consumers are constantly solicited for their
business, reward those who have chosen to stay with your company. Send
them holiday greetings cards or a gift basket.

Be sure to include a handwritten message that will leave a favorable
impression. You may also take them to lunch or dinner as a token of
your appreciation. Your clients need to know that you value their
business.

Plan a staff luncheon or event for your employees. Despite the fact
that money is tight and raises are not what they used to be, employees
will notice your thoughtfulness and recognition of their hard work.

Take advantage of favorable industry and consumer trends. Develop
seasonal promotions to help your company attract more customers. For
example, retail and travel-related businesses should capitalize on the
busy holiday season and increased consumer shopping and traveling that
occurs between Thanksgiving and the New Year.

Evaluate what s working and what's not . The fourth quarter is the
time to review the goals and strategies your company set in the
beginning of the year.

Examine your entire operation to determine if your business is own
track to meet its financial projections, sales goals, production
targets and market share. If your numbers are not where they should
be, assess why and decide what you re going to do about it.

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