Mobile communications service provider Nokia has announced the world's
first commercial service management solution for DVB-H services, the
Nokia Mobile Broadcast Solution 3.0. The Nokia Mobile Broadcast
Solution (MBS) 3.0 supports the broadcasting of different types of
digital content such as live TV, radio and video clips over DVB-H
networks to mobile devices.
The key features of the MBS 3.0 include the Electronic Service Guide
(ESG), a consumer interface in the mobile device for searching
available services, setting alerts for upcoming programs and for the
viewing selection. Additionally, the MBS 3.0 offers service protecion,
flexible content pricing schemes and provides consumers with an easy
way to purchase viewing rights.
The MBS 3.0 is based on open standards such as DVB-H. It fully
implements the Open Air Interface (OAI) 1.0 implementation guidelines
which Nokia published in August 2005 on www.nokia.com/mobiletv. The
Open Air Interface specifies how mobile TV devices connect with the
DVB-H network and the servers of the overall mobile TV service
infrastructure. The OAI
specification was published to enable multivendor interoperability in
the mobile TV industry.
Nokia says that it has been an active participant in several mobile TV
pilots over the past two years, during which the consumer response has
been very encouraging.
The feedback collected from mobile and broadcast network operators and
media companies has proved invaluable, making it possible for Nokia to
create this solution. By offering a safe, secure and future proof
solution for managing mobile TV broadcasting Nokia says that it is
creating the momentum for the mobile TV market to take off during
2006.
The MBS 3.0 offers mobile broadcst service providers a single platform
which can serve several content providers. At the same time, it offers
content providers a protected distribution channel to mobile users.
Broadcasters get flexibility in defining the geographical distribution
coverage and service bundles consisting of free-to-air, subscription
based and pay-per-view services as well as setting pricing schemes.
The MBS 3.0 supports mobile service providers in offering broadcast
related e-commerce and interctive services. Furthermore, the MBS 3.0
solution provides invoicing for prepaid cellular subscribers.
The Nokia Mobile Broadcast Solution 3.0 will be available in the first
quarter of 2006.
Next year Nokia will bring the first mobile TV device to the market
with in-built DVB-H capabilities. The MBS 3.0 is the third
implementation of a DVB-H service management solution which has been
piloted globally already with several customers since 2003.
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